Part 1
From customer demand to a workable plan
A forecast is an estimate of future demand, not a firm customer order. Compare it with actual sales by product family to see whether it is consistently too high or too low. Sales and operations planning (S&OP) puts sales, production and finance around one agreed plan instead of allowing each department to work from a different number.
Suppose expected demand is 12,000 units, opening stock is 2,100 and the factory can produce 11,000. The available supply is 13,100, apparently enough. But if a promotional order adds 2,000 units or the factory cannot make the required product mix, the total number hides a shortage. Break the plan down by item, week and capacity constraint.